When you’re building an e-commerce brand, one of the smartest things you can do is study the companies already doing it at a high level. Not just to admire their success, but to reverse engineer the principles behind it.

That’s exactly what we’re going to do in this new Brand Deep Dive Series — exploring how standout e-commerce businesses present themselves, position their products, and create long-term loyalty.

And for our first stop? Death Wish Coffee.

This is a brand that’s built a reputation in one of the most competitive categories in the world: coffee. Let’s review their website, products, social presence, and what lessons any e-commerce founder can take away.

First Impressions: A Brand That Grabs You

As soon as you land on deathwishcoffee.com, you’re hit with bold visuals, strong graphics, and instant notification prompts. Smart move — because not every visitor will come back.

• Attention-grabbing visuals: Quality images and animations create instant impact. In e-commerc...