Did you know the global leather goods market is worth over $400 billion in 2025 and is projected to hit $600 billion by 2029? That’s huge growth — and it’s why studying leather brands like WP Standard is so valuable for any e-commerce entrepreneur.

We’ve been reviewing different e-commerce sites, from startups to long-established players, to uncover what strategies are working right now. WP Standard is a particularly interesting case: they’ve been around since 2009, giving them nearly two decades of brand-building experience in the leather space. Let’s break down their site, strategies, and what lessons you can apply to your own e-commerce brand.

First Impressions Matter: Hooking the Visitor Immediately

When you land on WP Standard’s site, you’re instantly greeted with movement — a background fade-in and an animated Labor Day sale banner at the top. This is clever. Why? Because it signals to the visitor that the site is active, up-to-date, and offering something seasonal.

It’s a si...

Today we’re diving into The Farmer’s Dog UK — a raw dog food brand based in Devon. I didn’t pre-select this, I just pulled it up completely at random. The idea is simple: walk through the site, experience it as a customer would, and break down what we can learn and apply to our own brands.

If you enjoy this style of content, give it a thumbs up, drop your comments below, and I’ll happily jump into the conversation.

Let’s get started.

First Impressions Matter

Straight away, the site grabs my attention with animations and clear visuals of dogs. Within seconds I know exactly what this business is about — raw dog food.

This is critical. When someone lands on your site, they need immediate clarity:

• Am I in the right place?

• What does this brand do?

• Is this for me?

The Farmer’s Dog nails this. If you’re a dog owner, you’ll instantly feel at home.

Branding, Clarity & Trust

Scrolling down, the brand reinforces its credibility with messages like:

• 100% British meat...

When you’re building an e-commerce brand, one of the smartest things you can do is study the companies already doing it at a high level. Not just to admire their success, but to reverse engineer the principles behind it.

That’s exactly what we’re going to do in this new Brand Deep Dive Series — exploring how standout e-commerce businesses present themselves, position their products, and create long-term loyalty.

And for our first stop? Death Wish Coffee.

This is a brand that’s built a reputation in one of the most competitive categories in the world: coffee. Let’s review their website, products, social presence, and what lessons any e-commerce founder can take away.

First Impressions: A Brand That Grabs You

As soon as you land on deathwishcoffee.com, you’re hit with bold visuals, strong graphics, and instant notification prompts. Smart move — because not every visitor will come back.

• Attention-grabbing visuals: Quality images and animations create instant impact. In e-commerc...