Why Bad Translations Can Destroy Your Amazon Listings
I had the pleasure of meeting Jana from YLT Translations during the Global Sellers Conference — and what an inspiring and eye-opening conversation it was.
Jana is the founder and CEO of YLT Translations, a company dedicated to helping Amazon sellers localise their content the right way. Not just translating, but transforming listings to convert in new markets. As Jana put it perfectly: “We translate listings for your products so you get sales.”
During her keynote speech, she delivered some powerful insights on how poor translations can actually hurt your brand — sometimes irreversibly.
The Danger of Literal Translation – A Cautionary Tale
One of the standout examples Jana shared was a bikini listing meant for plus-size women. Instead of properly localising the product for a new language, the brand used machine translation tools like Google Translate or ChatGPT without quality control.
What was intended to say “bikini for plus-size women” ended up being translated into “bikini for ...
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About The Author
Kev Blackburn
Director
Kevin Blackburn is the director of Systemise Fulfilment - a one-stop solution for prep and order fulfillment needs, and an online entrepreneur who documents the growth of his business on YouTube. He also runs masterclasses where he coaches and inspires others to build a successful eCommerce business.
