Online Marketing For Non-Tech-Savvy Entrepreneurs

So you call yourself an entrepreneur? 

That’s great! Only occasionally are there people who have the guts to take their financial future into their own hands or launch a business in today’s digital landscape. 

However, the world of entrepreneurship isn’t what it used to be! 

Today, rather than using traditional advertising and marketing techniques, like billboards advertisements or TV commercials, it’s increasingly important for businesses to rely on digital marketing and an active online presence to connect them with their target audience. 

Now, for the non-tech-savvy entrepreneurs out there reading this, I can already hear you saying, “Online marketing? No thanks! I’ll stick to my newspaper ads.” 

But I’m here to tell you that online marketing is nowhere near as complicated as it may seem and that it is crucial to your success in today’s digital marketplace.  

What Is Online Marketing? 

Simply put, online marketing is any form of marketing, both inbound and outbound, that connects a brand, business, or organization with its ideal customers. 

One of the most popular forms of modern online marketing is social media marketing. Brands leverage the power of social media to bridge the gap between themselves and their target consumer. 

However, social media marketing is the only form of online marketing available to businesses and business owners. 

Search engine optimization, branding, blogging, and video marketing are a few other popular and lucrative forms of online marketing that may be worth looking into.  

Either way, if you’re using the internet to create or share content and attract potential customers to your business, it can be considered online marketing. 

Outsourcing And Delegating 

As a business owner, there’s no doubt that you’ve already got a lot on your plate. 

From managing your business finances to overseeing your employees and dealing with your existing customers, it can be tricky to find the time to invest in online marketing, especially for newer entrepreneurs who are only just getting their businesses off the ground. 

Fortunately, thanks to freelance workspaces, such as Upwork and Fiverr, it’s easier than ever to find, screen, and hire marketing help! 

Although some businesses might not have the resources available to hire a marketing expert to help them out, it can still be worth looking into freelancers who may offer marketing consultations to help you understand where your business stands and what you should do to market it online. 

The Basics Of Online Marketing

Online marketing can be complicated when you try to understand it all at the same time. 

However, two of the most fundamental aspects of online marketing to master are your website’s SEO and your business’s social media presence.

As a minimum, your business should have a website with a homepage, an about us page, and a contact us page. 

But adding a blog can be even more beneficial since it allows you to create content that will put relevant keywords onto your site. 

Essentially, the more keywords you have on your site relevant to the products or services you provide, the more likely you’ll be to see people landing on your website from search engines like google or Bing. 

Secondly, make sure to get active on social media, ensuring that your logos and branding are visible. 

Create accounts on the most popular platforms, like Facebook, Instagram, and Linked In, and then get busy creating posts and sharing other people’s content that your current and prospective followers will be interested in. Create professional, designer-level logos for free here.

Basic Online Marketing Tips And Tricks

There are many different ways brands can market themselves in today’s digital world, which can often seem overly complicated and overwhelming for non-tech-savvy entrepreneurs. 

However, when you understand that having a website and social media presence are the most basic ways to market yourself online, you’ll be able to generate traffic, increase customers, and strengthen your bottom line in no time!

Written by Bernice Russell