Sold His House To Build His Amazon FBA Brand - What Happened Next?

Andri started his Amazon journey in 2017 and just a few months in, life hit hard. He lost his job and was stuck with unusable inventory, resulting in over $35,000 in losses. With nothing left but his townhome, he made a bold move—he sold it to fund his brand’s rebirth.

What made the difference this time wasn’t luck. It was listening to his audience. Instead of guessing what customers wanted, he built a Facebook community filled with ideal buyers—travel enthusiasts—and involved them in every step of the relaunch. From product design to pricing, title choices to marketing strategies, he let the customers shape the brand.

This approach not only saved the business, but also allowed Andri to create the highest-priced product in his category—all while growing a loyal customer base that cheered him on through the ups and downs.

Introducing ProductPinion: Data-Driven Decisions That Actually Convert

That experience led Andri to co-found ProductPinion, a powerful feedback platform for Amazon sellers. It allows you to test your listings with real focus groups who represent your target market.

Want to know if your main image stands out?
Need to decide between two titles?
Not sure what your unique selling point actually is?

ProductPinion lets you test all of this—backed by real shopper insights, not assumptions.

Andri’s philosophy is simple but powerful:
👉 The customer is the hero. Your job is to serve them better than anyone else.

Why Split Testing Isn’t Optional Anymore

During our conversation, Andri dropped a perfect example of just how impactful small tweaks can be.

A client of his, an eye doctor, was selling high-quality eyedrops. The product was great, SEO was perfect, PPC was tight—but conversions were flat.

Using ProductPinion’s screen-recording feature (where shoppers explain their decisions in real time), they discovered the reason: customers were choosing a competitor because their product was vegan and cruelty-free—and made that fact obvious in the image and title.

Here’s the twist: Andri’s client’s product was also vegan and cruelty-free—he just hadn’t highlighted it.

By simply updating the title and image, conversions jumped by over 20%, and that brand was eventually sold for a healthy exit. That’s the power of customer insight. One keyword can be the difference between scaling—or staying stuck.

Why Every Seller Needs to Hear This

As sellers, it’s easy to fall in love with our own products. We think we know what works. But the truth is, what matters is what your customer thinks—and ProductPinion gives you the tools to find that out quickly, affordably, and with total clarity.

If you’ve ever launched a listing and wondered why it isn’t converting—or if you're sitting on a great product that’s just not performing—you need to consider feedback and testing as core parts of your strategy, not an afterthought.

Meet Andri 

We’re thrilled to welcome Andri to the Systemise Summit this May in the UK! He’ll be taking the stage on Day 2 to dive deeper into his strategies, share more behind-the-scenes success stories, and show sellers how to stop guessing and start converting.

🎟️ Grab your ticket here: systemisesummit.co.uk