In today’s digital world, personal branding isn’t optional—it’s essential. Whether you're building an eCommerce business, launching a mentorship program, or just looking to grow your influence, having a personal brand opens up endless opportunities.

I recently sat down with Adam Pearson, an Amazon FBA seller and personal brand expert, to dive into how he built his brand, monetised it, and turned it into a thriving business.

If you’re thinking about starting your own personal brand but aren’t sure where to begin, this post will break down:

✅ How Adam started his brand from scratch
✅ Why social media is the best free tool to grow your influence
✅ How he monetised his audience without being “salesy”
✅ Tips for creating content and dealing with fear & negativity

Let’s dive in.

How Adam Started His Personal Brand

Adam didn’t start his personal brand to make money—he started it to document his journey.

"I started my personal brand about four months after starting Amazon FBA. At first, ...

Building a six or even seven-figure brand isn’t just a dream—it’s achievable when you follow a proven system.

How do I know this?

✅ I’ve personally worked with entrepreneurs who have grown their personal brands to $36,000–$48,000+ per year in extra revenue.
✅ I’ve built my own brands, generating over $1,000,000+ in earnings through platforms like Kajabi.
✅ I’ve tested, refined, and built systems that work consistently over time.

In this post, I’ll break down the exact system you can use to build and scale your brand—whether it’s a personal brand, product-based brand, or service business.

The Brand Growth System: A Step-by-Step Framework

Every successful six or seven-figure brand follows a structured system. This system has two key areas:

✅ Attraction – How you bring in new people to discover your brand.
✅ Promotion & Monetization – How you turn attention into revenue.

But before we get into that, let’s talk about one critical milestone you must cross to make money…

The Free vs. ...

Starting a business in 2025 doesn’t have to cost you a fortune. In fact, you can start completely for free using the power of social media.

Right now, you have the greatest asset of all: your time. You also have your experience, your skills, and your unique journey—and these can be used to help others while building a business that generates income.

In this post, we’ll break down exactly how you can start your business for free, what strategies work best, and how you can take massive action to turn your time and knowledge into a real business.

The Core of Any Business: Solving Problems

At its foundation, a business is simply an exchange of value—usually by solving a problem for someone else.

Think about it:

• A product-based business solves a problem by offering a physical solution. (e.g., food and drink solve hunger and thirst.)
• A service-based business helps others with tasks they can’t or don’t want to do. (e.g., cutting someone’s overgrown grass because they don’t have the t...

If you’re a reseller or a brand owner, multi-channel cross-selling should be a top priority for your business. Not only can it lead to long-term revenue growth, but it also provides protection and sustainability in an ever-changing e-commerce landscape.

The e-commerce industry has transformed significantly over the years. New platforms like Vinted and TikTok Shop have risen rapidly, while established giants like Amazon and eBay continue to dominate. But with growth comes challenges—marketplaces implement new policies, restrictions, and governance that can directly impact your business.

So, if you’re currently relying on a single platform, you’re taking a big risk. Any sudden changes—account suspensions, policy updates, or algorithm shifts—could jeopardise your income overnight.

That’s why diversifying across multiple sales channels is not just a good idea—it’s a must.

The Risks of Relying on a Single Marketplace

While platforms like Amazon FBA can be highly profitable, putting all...

Launching your own brand might sound like a long, complicated process—but what if I told you it’s possible to start within just 24 hours?

I know that sounds unrealistic. You might be thinking, "It takes months to create a brand, choose a niche, build online assets, and figure out monetization."

But here’s the truth: You can make the decision and take massive action today.

In this blog, I’ll break down exactly how you can:

✅ Decide your brand name and niche
✅ Create online assets (website, social media, etc.)
✅ Choose a monetization strategy
✅ Start attracting your audience

And by the end of 24 hours, you’ll have a real brand in motion.

Why Most People Never Launch Their Brand

Many aspiring brand owners get stuck in analysis paralysis. They overthink everything:

• What should my brand name be?
• What’s the perfect niche?
• What should my logo look like?
• Do I need a fully designed website before I launch?

The result? They never actually start.

They fall into the trap of perfection sy...

Building a brand is one of the most powerful ways to create long-term success in business. But after 10 years of building my own brands, I’ve seen so many entrepreneurs make the same critical mistakes that slow them down—or worse, stop them altogether.

In this blog, I’m going to share the 3 biggest brand-building mistakes so you can avoid them and give yourself the best chance of success.

Mistake #1: Choosing the Wrong Niche for the Wrong Reasons

One of the first (and biggest) mistakes people make when starting a brand is choosing a niche purely based on trends or profit potential—without any personal interest.

It’s easy to think:

💡 “Eco-friendly products are trending, I’ll start a brand there!”
💡 “Pet products are making money, I’ll jump into that niche!”
💡 “Home and kitchen products sell well, I’ll go for that!”

But here’s the problem: If you don’t genuinely care about the niche, you’ll quickly burn out.

✅ You’ll lack motivation when things get tough.
✅ You won’t enjoy learning and...

If you've ever walked into a store and picked up a product without thinking about how it got there, you’re not alone. Most people don’t consider the complex journey that products take—from raw materials to manufacturers, distributors, and ultimately to consumers.

But if you're an entrepreneur, eCommerce seller, or business owner, understanding the supply chain is crucial. It gives you insight into costs, logistics, and market dynamics—helping you make smarter decisions in your business.

In this guide, I’ll break down:

✅ The supply chain process for physical products
✅ How services follow a similar supply chain model
✅ Why understanding this can help you scale your business

Let’s dive in

What Is the Supply Chain?

The supply chain is the entire journey of a product or service from its origin to the final customer. Each step involves different businesses that add value, costs, and logistics to get the product to its destination.

At every stage, companies must manage profitability, e...

After months of hard work and negotiations, the deal was approved by its leadership team and signed on 1st May 2024 by Directors, Kev Blackburn & Kylie Thomas.

This marks the next phase of our ultimate mission to serve those connected to Systemise as we continue to build an ecosystem for our partners to achieve their goals and ambitions.

Over the last couple weeks, the work to transform into Systemise has been ongoing with incredible local businesses, tradespeople and of course, our dedicated and passionate Systemise Team.

Over the upcoming days and weeks, we will continue to share our progress, behind the scenes and the latest news of developments.

This comes at the perfect time ahead of the inaugural Systemise Summit scheduled for 25th May 2024 where we will be joined by amazing people from all around the world. We cannot wait to welcome yo...

Systemise Fulfilment is delighted to announce that it has entered an exciting commercial partnership with FastTrackFBA. Systemise Fulfilment becomes Official Prep & Fulfilment Partner for FastTrackFBA and FastTrackFBA becomes Official Virtual Assistant Team Recruitment for Systemise Fulfilment.

Thomas Parkinson, the founder and director at Fast Track FBA said: 

"I have been utilising Systemise Fulfilment for a while now and have been extremely satisfied with their professionalism and the results they deliver. 

Additionally, I had the opportunity to visit their UK operations in person and I was thoroughly impressed by the systems and processes they have in place to maintain a high standard of operations."

Kevin Blackburn, the co-founder and director at Systemise Fulfilment said: 

"We have always loved creating great partnerships with win-win relationships, and we are very proud to say that Systemise Fulfilment and Fast Track FBA have started a great Commercial Official Partne...